CAT® APPAREL
Cat® Apparel, licensee of Caterpillar® Inc., is a global apparel company with two main business verticals: Workwear and Lifestyle. This case study demonstrates marketing creative for both apparel verticals as well as special collabs, each tailored to their unique markets. The breadth of work displays seasonal efforts in retail and DTC sell-in and sell-out materials through campaign planning, asset execution, and development of brand identities.
BRAND IDENTITY
MARKETING
CREATIVE DIRECTION
LOGO DESIGN
CAMPAIGN PLANNING
PHOTOSHOOT PRODUCTION
PROJECT MANAGEMENT
DTC
SALES MATERIALS
PUBLICATION DESIGN
RETAIL ACTIVATION
VISUAL MERCHANDISING
BRAND OVERVIEW
Cat® Apparel is a unifying force, embracing diverse paths while upholding a shared commitment to quality and authenticity. From rugged work environments to urban living, collections resonate with individuals seeking functionality and style. With a heritage rooted in Caterpillar Inc.'s legacy, we look toward the future, fostering a community that embodies hard work, creativity, and the spirit of innovation.
