WORKWEAR
Cat® workwear specializes in creating durable, functional, and safety rated clothing designed for challenging and demanding work environments. The product range includes a comprehensive array of work clothing, pants, coveralls, outerwear, and accessories, all crafted to withstand harsh conditions.
BRAND IDENTITY
LOGO DESIGN
MARKETING
CREATIVE DIRECTION
CAMPAIGN PLANNING
DTC
PHOTOSHOOT PRODUCTION
SALES MATERIALS
RETAIL ACTIVATION
VISUAL IDENTITY
TECH ICON LIBRARY
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Tech icon redesign and visual identity
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Used across both Workwear and Lifestyle, as well as other liscenees such as Cat® footwear and Cat® bags
LOGO DESIGN
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Visual identity for specific product collections and franchises
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Used for on-product labeling as well as print + digital consumer facing marketing materials
Pro Series Collection
Blocker Technology Franchises
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Solar Blocker, Cold Blocker, and Storm Blocker Franchise logo design
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Creative ideation and assistance in visual look and feel
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Consistent application in print and digital formats
PURPOSE- BUILT SOLUTIONS
Each Blocker addresses specific environmental factors, ensuring performance where it matters most.
Complete sun-safe technology for cooler, drier, more productive workdays
Adaptive thermal technology for
consistent warmth and unrestricted cold-weather performance
Precision weather-barrier technology for dry comfort and unrestricted motion for mother nature’s worst
WORKWEAR DTC
DTC WIREFRAMES
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Website wireframing and creative assets for collection pages
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Denim collection page, Blocker technology landing pages
EMAILS + SMS
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Layout and design of emails for DTC site
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Formatting for SMS messages
RETAIL SALES MATERIALS
PHOTOSHOOTS
SUPPORT + COORDINATION
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Creative planning and production for editorial on-location, e-commerce, and layflat photography
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Sample coordination, outfit selection, shot list development, model and location scouting, creative direction, on-set execution, image editing, and digital asset organization
