LIFESTYLE

Cat® lifestyle focuses on blending rugged authenticity with the refinement of urban living. This vertical curates contemporary, adaptable clothing that transitions seamlessly from work to casual settings. It caters to individuals who seek clothing that combines style with functionality. Cat lifestyle products reflect a nod to the brand's heritage while catering to modern sensibilities. The collection empowers wearers to express their individuality and redefine their daily aesthetic.

BRAND IDENTITY

MARKETING

CREATIVE DIRECTION

LOGO DESIGN

CAMPAIGN PLANNING

PHOTOSHOOT PRODUCTION

SALES MATERIALS

RETAIL ACTIVATION

PUBLICATION DESIGN

VISUAL MERCHANDISING

VISUAL IDENTITY

TECH ICON LIBRARY

Tech icon redesign and visual identity
Used across both Workwear and Lifestyle, as well as other liscenees such as Cat® Footwear and Cat® Bags

SALES MATERIALS

BUYER'S GUIDE

Guidance of visual merchandising strategies, showing how curated product assortments can live in retail environments
Tool to help distributors place buys while thinking about the floor plan of their store

RETAIL SUPPORT

RETAIL ACTIVATION GUIDE

Go-to-market campaign package with taglines, CTA, suggested promos / calendar based on specific product assortments
Creative assets built for in-store and OOH signage, social, email, and web
Photo / video from on-location and in studio shoots

MOTION GRAPHICS

BUILD BOLD - 2026 THEME

20 YEAR ANNIVERSARY LOGO

PHOTOSHOOTS

SUPPORT + COORDINATION

Creative planning and production for editorial on-location, e-commerce, and layflat photography
Sample coordination, outfit selection, shot list development, model and location scouting, creative direction, on-set execution, image editing, and digital asset organization